BlueOcean

DECEMBER 13, 2022

If, for example, you’re a member of Nordstrom’s loyalty program, Nordy Club, you’re among a group of customers who are likely to spend three to five times more than non-members, and are consequently driving two-thirds of Nordstrom’s sales. Ulta tells a similar story— 95% of their revenue comes from their loyalty program members.

Loyalty Programs 177

Loyalty Programs Loyalty Social Media Rewards Programs 177

PK

MAY 12, 2020

Each year, Amazon’s Prime Day sales exceed the previous year’s record, and 2019 was no exception. Following the July 2019 event, third-party marketplace sellers sold more than $2 billion worth of products and saw their biggest single day of sales in Amazon history – all driven by a gated member experience. About the Author.

Loyalty 52

Loyalty Loyalty Programs Apparel Rewards Programs 52

SuiteCX

JUNE 15, 2017

Having a loyalty program is becoming a cost of doing business, a hygiene factor. Myer claim 68%3 of their sales are linked to the Myer One program and even life insurance companies are on the points bandwagon, with AIA Australia4 launching a points based program and Qantas following suit with their own version call Assure5.

ROI 40

ROI Measurement Marketing Loyalty Programs 40

SuiteCX

JUNE 15, 2017

Having a loyalty program is becoming a cost of doing business, a hygiene factor. Myer claim 68%3 of their sales are linked to the Myer One program and even life insurance companies are on the points bandwagon, with AIA Australia4 launching a points based program and Qantas following suit with their own version call Assure5.

ROI 40

ROI Measurement Marketing Loyalty Programs 40

Currency Alliance

MARCH 21, 2019

As a result, vendors such as Oracle, Comarch, Kobie, Epsilon, Unisys, and perhaps another dozen have been able to maintain their installed base among the largest loyalty programs, while another hundred vendors provide stand-alone solutions to medium and smaller companies. But break up those monolithic platforms, we must.

Loyalty 58

Loyalty Banking Loyalty Programs Brands 58

Currency Alliance

NOVEMBER 14, 2019

Constraining collaboration only constrains your ability to engage and capture insightful data. Nobody in loyalty could have missed The Times’ headline in October, about the Committee for Climate Change (CCC) proposal to start taxing frequent flyer programs (FFPs), or even to shut them down, under the assumption that they increase flying.

Loyalty 40

Loyalty 2020 Hotels Loyalty Programs 40

Currency Alliance

FEBRUARY 26, 2019

Given how sceptical some executives and boards have become about the soft benefits derived from the loyalty program, you are going to need to show evidence of contributions to the bottom line. Profit is derived from engagement that links directly to incremental sales. demonstrating environmental responsibility.

Loyalty 45

Loyalty 2019 Loyalty Programs Hotels 45