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Is There a Place for Traditional Surveys in a World Ruled by Social Media?

CSM Magazine

But social media has introduced a more intimate, more accurate and faster way for businesses to connect with customers and capture their feedback. Social media listening posts are also more available: Reddit, Facebook and Twitter are widely used among both organizations and customers to interact, with more niche platforms also available.

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The Rise of the Customer Insight Business

CSM Magazine

We help organisations in media, retail, CPG and beyond to build vibrant customer insight communities. A great example is Bauer Media Group, which manages a global portfolio of more than 600 magazines including Heat and Empire, over 400 digital products and 50 radio and TV stations including Kiss and Magic. Possibly not.

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The Need for Customer-Friendly Authentication Alternatives to Vulnerable One-Time Passcodes

CSM Magazine

What’s more, 39% of consumers say they will never go back to a merchant that declines a transaction — leading to a significant loss in lifetime customer value. And 28% say they will report their negative experience on social media, potentially influencing other prospective customers as well. A precise, low-friction approach.

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How to Create Customer Journey Maps That Work

CSM Magazine

A good customer journey map should be easily understood and applied to generate customer experience improvements. A natural collection of Customer Journeys over the life of the customer relationship. The Customer Journey. Other common terms include service events, service episodes, and customer interactions.

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What the Subscription Economy Teaches Us About Kick-Ass Customer Experience

BlueOcean

Once upon a time, we could count the number of subscriptions we had on one hand (the newspaper, a magazine or two, and that trusty gym membership). These days, we’ve lost count (Netflix, Amazon Prime, Spotify, Stitch Fix, Costco, Blue Apron, Hulu, BarkBox, plus the usual magazines, gym memberships, and more). Providing Agent Feedback.

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4 Reasons Why Call Tracking is Crucial to Your Customer Service Targets

CSM Magazine

With the consumer journey now favouring omnichannel touchpoints, strategies must act on key metrics whilst still lowering the cost of every interaction. Call tracking makes it possible to monitor exactly which online marketing channels are driving phone calls and customers to your business. Retention and Return Rates.

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What the Subscription Economy Teaches Us About Kick-Ass Customer Experience

BlueOcean

Once upon a time, we could count the number of subscriptions we had on one hand (the newspaper, a magazine or two, and that trusty gym membership). These days, we’ve lost count (Netflix, Amazon Prime, Spotify, Stitch Fix, Costco, Blue Apron, Hulu, BarkBox, plus the usual magazines, gym memberships, and more). Providing Agent Feedback.