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Is There a Place for Traditional Surveys in a World Ruled by Social Media?

CSM Magazine

Organizations small and large talk about wanting to recognize lifetime customer value. This realization means that the future of traditional surveys isn’t too bright.

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The Rise of the Customer Insight Business

CSM Magazine

We help organisations in media, retail, CPG and beyond to build vibrant customer insight communities. A great example is Bauer Media Group, which manages a global portfolio of more than 600 magazines including Heat and Empire, over 400 digital products and 50 radio and TV stations including Kiss and Magic.

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The Need for Customer-Friendly Authentication Alternatives to Vulnerable One-Time Passcodes

CSM Magazine

What’s more, 39% of consumers say they will never go back to a merchant that declines a transaction — leading to a significant loss in lifetime customer value. And 28% say they will report their negative experience on social media, potentially influencing other prospective customers as well. A precise, low-friction approach.

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What the Subscription Economy Teaches Us About Kick-Ass Customer Experience

BlueOcean

Once upon a time, we could count the number of subscriptions we had on one hand (the newspaper, a magazine or two, and that trusty gym membership). These days, we’ve lost count (Netflix, Amazon Prime, Spotify, Stitch Fix, Costco, Blue Apron, Hulu, BarkBox, plus the usual magazines, gym memberships, and more).

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Measuring Customer Service Performance: Lifetime Customer Value

CSM Magazine

For NPS metrics, Promoters (10-9), Passives (8-7), and Detractors (6-0) divide how you’ll be measuring customer service performance, but they alone won’t give you the keys to the castle. It’s critical to know the tangible value of your promoters to the overall lifetime customer value. You do it again and again.

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What the Subscription Economy Teaches Us About Kick-Ass Customer Experience

BlueOcean

Once upon a time, we could count the number of subscriptions we had on one hand (the newspaper, a magazine or two, and that trusty gym membership). These days, we’ve lost count (Netflix, Amazon Prime, Spotify, Stitch Fix, Costco, Blue Apron, Hulu, BarkBox, plus the usual magazines, gym memberships, and more).

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Top 150 Global Customer Experience Thought Leaders and Influencers of 2020

SurveySensum

Industry Leader in customer experience, Blake Morgan is a Keynote Speaker, Author of two books, a Customer Experience Futurist, and a Guest Lecturer at Columbia University. Brenda Lynn Dichoso – Head of Customer Experience Performance Management at PT Smartfren Telecom. LinkedIn : [link]. Website : [link].

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