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The Five “Loyalty Truths” Underpinning Our Status as a Loyalty Leader

PK

2 Loyalty = Outcome; Member Experience > “Loyalty Program”. Many organizations still orient toward customer loyalty within a fairly restricted traditional loyalty program mental model, which produces a narrow focus on the potential solutions for achieving customer loyalty.

Loyalty 45
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All You Need To Know About Customer Retention – The Ultimate Guide

SurveySparrow

5 Set up a loyalty reward program. Don’t you think that your most loyal customers should be rewarded? In fact, a report by BRP consulting says that 68% of customers say that they would shop at a brand which has a loyalty program. State the information clearly so that they aren’t confused about the rewards.

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Loyalty Strategy 2019: How to Win in the Next Decade

Currency Alliance

Having benchmarked and talked to hundreds of loyalty programs in the past few months, what we think program leaders ought to be doing during the next 3-6 months is preparing a plan to realign their loyalty program design with the broader business strategy and core value propositions. Customer data: maximize ROI.

Loyalty 45
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POV: Where Is The New Growth For Restaurants? Your 6-Step Strategy

Strativity

To get there, restaurants need to embrace change as a constant and then optimize, roadmap, and even blow some things up in order to respond faster and exceed customer needs. This puts pressure on restaurants with diluted or outdated value propositions, impersonal customer relationships, and stale rewards programs.

2022 52
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Where is the new growth for restaurants?

Strativity

To get there, restaurants need to embrace change as a constant and then optimize, roadmap, and even blow some things up in order to respond faster and exceed customer needs. This puts pressure on restaurants with diluted or outdated value propositions, impersonal customer relationships, and stale rewards programs.

2022 52
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Loyalty Tech: Migrate to Microservices, or Get Left Behind

Currency Alliance

The sea-change in marketing technology is evident in the Gartner CMO survey, which tracked spending across all marketing disciplines: …most of which are rooted in martech solutions, younger than loyalty program management technologies, but all united by the common need to share customer data and use it to drive results.

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