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The Evolution of Online Reputation Management Services

Grade.us

Andy: So, online reputation management, or ORM as some people call it, depends a little bit on the client from my perspective, and certainly from the client's perspective. Who understands the nuances of reputation management better than Andy Drinkwater? Check out our phone conversation below! Defining online reputation management.

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Recap: Pioneering Digital Hybrid Research – Lessons for the New Frontier

2020 Research

Moderator Steve Mast kicked off the call with a brief overview of these two sides of the research coin: quantitative and qualitative. There were ways you could increase that bucket of platforms if you will. This webinar was hosted by Joanne Mallett, Senior Manager of Marketing at Schlesinger Group. Two Sides of the Same Coin.

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Loyalty Marketing For CEOs: Add Enterprise Value To Your Business

Currency Alliance

You might, however, find the process easier if you get clued up first on the basics of loyalty marketing, which are not obvious to non-practitioners, and which will improve dialog and mutual understanding, and save you a lot of time. The reason I’m writing this article is that many loyalty teams have, historically, not executed brilliantly.

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Loyalty for CEOs: how to add enterprise value to your loyalty program

Currency Alliance

The scale of your business may (or may not) allow you to create billions in additional enterprise value from loyalty marketing, but this discipline should be contributing between 10% and 30% of your recurring EBITDA, and probably have lower cost in accelerating earnings than almost any other part of the business.