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What Do The Financial Times, ROI, and CX Have In Common?

Beyond Philosophy

When I started my global Customer Experience consultancy in 2002, I had not been a consultant. In 2002, when I started Beyond Philosophy, no one on the broader market knew I was an expert in Customer Experience (or, frankly, what Customer Experience was). If I had a time machine, I might go back to 2002-Colin and tell him so.

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How to Create A Financial Times Award-Winning Consultancy from Scratch

Beyond Philosophy

So, I told them, starting my marketing efforts with my first book, Building Great Customer Experiences (Palgrave Macmillan, 2002). If you aren’t original, then you aren’t really adding anything of value to the greater business community, or the reputation of marketing consultants in general. Have an original idea.

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How to Create A Financial Times Award-Winning Consultancy from Scratch

Beyond Philosophy

So, I told them, starting my marketing efforts with my first book, Building Great Customer Experiences (Palgrave Macmillan, 2002). If you aren’t original, then you aren’t really adding anything of value to the greater business community, or the reputation of marketing consultants in general. Have an original idea.

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Why simplicity is crucial for SaaS businesses (and how to keep things simple)

Gainsight

You see, simplicity itself is quite possibly THE underlying principle and North Star that guides every SaaS founder’s visionary approach to starting a company in the first place—even more so than our old favorite term circa 2002-2020: “disruption.” ” And it’s easy to see why. How to keep things simple.

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Performance Based Appointment Setting – Does It Work?

Magellan Solutions

Lead Generation and Appointment Setting Services Help With the Digital Marketing Firms’ Expansion. A Singaporean digital marketing firm decided to outsource their lead generation and appointment setting as they recently expanded into the influencer marketing space. Company’s Background.

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Three Ways to Turn Data Into Experiences – Webinar

CX Workout - Ideas Blog

StoryMiners was founded in 2002. Those are the kinds of things that change games and move markets. We’ll talk a bit about design thinking, ROI, and prototyping. So with that as the basis, let’s talk a little bit about where I come from so you understand some of the thinking you’re going to hear today.

Webinar 40
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Three Ways to Turn Data Into Experiences – Webinar

CX Workout - Ideas Blog

StoryMiners was founded in 2002. Those are the kinds of things that change games and move markets. We’ll talk a bit about design thinking, ROI, and prototyping. So with that as the basis, let’s talk a little bit about where I come from so you understand some of the thinking you’re going to hear today.

Webinar 40