Win the Customer
DECEMBER 15, 2015
Whether your organization is a practitioner of Net Promoter Score (NPS) or some other method of determining customer loyalty and customer advocacy, it’s clear that promoters or loyal customers are critical to the long-term sustainability of the organization and typically result in lower costs to operations.
Kerry Bodine
APRIL 30, 2019
Event #1: Net Promoter Score ® arrived on the scene. Fred Reichheld published The Ultimate Question: Driving Good Profits and True Growth on March 2, 2006, and the book’s cover included the words: “Introducing NPS—How leading firms transform ordinary customers into promoters.” Event #2: Social media went mainstream.
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Kerry Bodine
APRIL 30, 2019
Event #1: Net Promoter Score ® arrived on the scene. Fred Reichheld published The Ultimate Question: Driving Good Profits and True Growth on March 2, 2006, and the book’s cover included the words: “Introducing NPS—How leading firms transform ordinary customers into promoters.” Event #2: Social media went mainstream.
Thematic
SEPTEMBER 6, 2018
Are you wondering whether to invest in the Net Promoter Score (NPS) to improve your customer experience? In this post, we’re only focusing on Net Promoter Score. For more on the Net Promoter System , we recommend checking out resources like Bain & Company , and Customer Strategy to name only a couple).
Horizon CX
OCTOBER 2, 2023
Four isolated events quickly become 400, then 4,000, and then the brand takes shape. The Experience Gap is Alive and Kicking The experience gap (delivery gap, Bain & Company, 2005) is well known: 80% of CEOs say they deliver great experiences, whereas only 8% of customers agree. All I can say is that small things accumulate.
Comm100
MARCH 2, 2022
In Acquia’s Customer Experience Trends Report surveying over 6,000 consumers worldwide, only 10% strongly agreed that ‘most brands meet their expectations for what they consider a good experience.’ Many of the expectations customers have of your brand arise from their interactions with other brands. Closing the Delivery Gap.
ijgolding
MAY 20, 2015
Taylor, by 2005, Enterprise Rent-A-Car’s customer service had been recognized seven times by J.D. In August 2014, as a result of the experiences I had with Enterprise, I had become a firm ‘promoter’ of their brand. A promoter is an advocate of your business. Most of all, I TRUSTED them.
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