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Best of the Podcast 2018: Build Power Moments in Your Customer Experience

Customer Bliss

Though not a CX book per se, it will definitely get you thinking about ways you can differentiate your brand and the experiences you provide to your customers. This is important when it comes to recognizing the value of the human element in your customer experience. SOME MOMENTS RISE ABOVE THE REST.

2018 147
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Getting what you pay for: How Amazon’s membership fee retains customer loyalty

Service Untitled

For anyone not familiar with the Amazon loyalty program, there are estimated to be about 20 million Prime members in the United States. Say it anyway you want, but the best part of any kind of loyalty program is the money a customer saves versus the cost of the rewards’ programs.

Loyalty 58
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Redemption ecosystems: beyond the loyalty reward catalog

Currency Alliance

Flexibility around loyalty redemptions is crucial to creating meaningful value for every customer. Rewards that are interesting for less-frequent customers, as well as to frequent customers, motivate every customer to engage more, and increase the share of wallet that they allocate to your brand.

Loyalty 52
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Redemption ecosystems: beyond the loyalty redemption catalog

Currency Alliance

Flexibility around loyalty redemptions is crucial to creating meaningful value for every customer. Rewards that are interesting for less-frequent customers, as well as to frequent customers, motivate every customer to engage more, and increase the share of wallet that they allocate to your brand.

Loyalty 52
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Can personal customer service survive in a digital world?

Service Untitled

While the digital realm can indeed help all of us to buy smarter, perform better, and be better educated, can it ever replace a human at the hub of customer service? From the moment a customer walks through the door, the way he is treated beyond what is expected still makes the difference. Treat the customer with respect.

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The Frontline Experience Gap

Horizon CX

The Frontline Experience Gap – Competence, Supervision, and Data by Scott Gilbey “I help identify customer and employee experience gaps that adversely impact the frontline. Customers wait. A customer has purchased $4,500 of lumber and doors, three carts full and all is paid for. It’s 8:13 p.m. on a Friday.

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Leveraging NPS to Drive Revenue and ROI

SurveySensum

Now, according to Bain & Company, if Dell could turn only 2-8% of those unhappy customers into satisfied ones, they could have boosted their annual revenue by $167 million. This demonstrates that by reducing customer churn and enhancing overall customer relationships, companies can save lost revenue and boost customer spending.

NPS 52