ClearAction

FEBRUARY 7, 2016

Customer Experience Management Using Social Media BKM: Wells Fargo. Customer Experience Social Media Conversations BKM: Dell. 4 2010 State of Customer Experience, Forrester Research. The Art of Listening, to Improve Customer Experience article. Please Give Us a Highly Satisfied Rating article.

Article 48

Article Customer Experience 2009 White Paper 48

Beyond Philosophy

MAY 20, 2015

This was significantly higher than corresponding 2010 results (58% of Americans would spend 9% more). Among key findings, the study identified that 70% of Americans are willing to spend an average of 13% more with companies they felt provided excellent customer service.

Consumers 160

Consumers 2012 2011 2010 160

Beyond Philosophy

JUNE 4, 2015

In his 2010 book, Marketing 3.0: Starbucks might make more money selling Pepsi, but they don’t. Every function that delivers experience is ‘closed-loop’ and 360 degree, carefully maintaining a balance between customer expectations and what is actually executed.

Financial 144

Financial White Paper Books Airlines 144

Beyond Philosophy

JUNE 1, 2015

In 2010, Southwest Airlines revamped its loyalty program to make rewards more proportional to ticket price; and this has better targeted the most profitable customers as well as enabled the airline to adopt a loyalty behavior metric that is closely tied to actual revenue generation.

Loyalty Programs 84

Loyalty Programs Loyalty Airlines Hotels 84

ReviewTrackers

AUGUST 6, 2020

Alisa Meredith, Alisa Meredith and co-owner and chief strategist of Scalable Social Media : I would start with inbound and make sure to do the free content marketing course as well. The course aligned my mindset with how customers can and will use social media to communicate with a brand.

Marketing 114

Marketing Social Media Advertising Workshop 114