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What Do Companies With Low Net Promoter Score Have in Common?

Retently

You can also learn a surprising amount of tactics and strategies by studying the opposite end of the scale – the world’s least successful companies, from a churn perspective – to compare their common weaknesses and find out what makes their customers so unlikely to recommend them to their peers.

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Beyond a single number: How to add context to your Net Promoter Score

Alida

Many smart companies use Net Promoter Score (NPS) to measure how well they’re meeting the needs and expectations of their customers. Enterprise messaging software company Slack, for instance, treats NPS as a leading indicator of growth, using it to improve its interactions with customers and prospects.

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Twenty Years Later, is the Net Promoter Score Still Relevant?

inQuba

In December 2003, Fred Reichheld, the developer of the Net Promoter Score (NPS) measurement system, published “The One Number You Need to Grow” 1 in the Harvard Business Review (HBR). went on to advise many companies on the benefits of implementing the Net Promoter system, and how to use it.

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What is Customer Effort Score (CES) and How to Measure It?

Kayako

The Corporate Executive Board’s Customer Contact Council (CCC) surveyed 75,000 B2C and B2B customers over three years and published their research in 2010. Their research showed that customer loyalty is correlated with brand attachment and overall experience with a product or service. The difference is substantial.

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Customer Effort Score (CES) explained

Hello Customer

It can be the last straw that will make your customers leave you for someone else. This is why it is up to you to provide them with a seamless and fluid customer experience throughout all their customer journey. After all, a score remains just a score if you don't know what drives it. CES: what is it?

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Everything You Need to Know About Survey Response Rates

GetFeedback

Online surveys are an essential tool in any customer feedback program. They give companies a simple and effective way to collect customer feedback at critical moments in the customer journey. From 2010 to 2015, email opens on mobile grew 30% , leaving desktop and webmail clients in the dust.

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Customer Feedback is Your Competitive Advantage

AskNicely

Obsession expressed through actioning customer feedback. It used to be that companies set up focus groups to try to capture the voice of the customer (VoC). Enter the Net Promoter Score (NPS) survey. Customer-obsessed companies use NPS to actively listen to their customers. Get The Book of NPS.