The Billion Dollar Subscription Service: How Dollar Shave Club Built a Best in Class Customer Experience
Chattermill
SEPTEMBER 3, 2019
Dollar Shave Club was one of the first direct-to-consumer subscription boxes to enter the scene in 2011. But once they started seeing the benefits of using customer insights to deliver improvements across the CX, it was clear that everyone in the team - from marketing to customer service - should be able to use it.
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