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ROI of Social Customer Service: How to Calculate It and Create a Strong Business Case

Natalie Petouhof

The report goes into a lot of detail so it’s clear how to calculate the ROI of social customer service: Many brands have experienced incidents where not taking care of an issue turned into a social media nightmare. Customer care extends far beyond the traditional call center. How to Calculate Social Customer Care ROI.

ROI 45
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WATCH NOW: PeopleMetrics Turns 20! 3 Business Lessons from CX Entrepreneur Sean McDade PhD | PeopleMetrics LIVE!

PeopleMetrics

I joined in 2012. You know, you joined PeopleMetrics in what, 2012 you said? Kirk: 2012, yeah. Back when I started in 2012, you really just had these core industries that said, "you know, I'm hospitality, I'm a restaurant. But you know, it's nothing like doing it yourself and showing an ROI, right?

2001 62
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Top 150 Global Customer Experience Thought Leaders and Influencers of 2020

SurveySensum

He has been named as the Top 25 CX Influencers to Follow by Panviva, Top 50 Thought Leaders to Follow on Twitter by ICMI, Top 50 Call Center Twitter Accounts to Follow by Playvox, and a Top 100 Most Social Customer Service Pro On Twitter by Huffington Post. Analyst at ICMI, and Call Center Leader at Deloitte.

2020 132
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Top 25 SaaS Companies in Israel

SmartKarrot

Founder/CEO: Shahar Waiser, Roi More. Gong is a call monitoring solution that helps internal sales teams understand and design functioning strategies. The platform also serves as a report card for call center employees to track their performance. Founded in: 2012. Founder/CEO: Roy Mann, Eran Zinman, Eran Kampf.

2015 10
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People-First Culture Keynote: Las Vegas 2019 (Employee Engagement & Company Culture Keynote)

Michel Falcon Experience

But I joined the company, and I started off in the call center answering 100 calls a day. I didn’t grow up wanting to be a call center agent; no disrespect to the industry, but it’s just nothing I aspired to do.

Culture 12