BirdEye

SEPTEMBER 18, 2020

Welcome to the experience economy, where a winning customer engagement strategy sets your business apart from your competition. 77% percent of American consumers say that the customer experience is a critical factor in their purchasing decision, even if they have a strong affinity to a brand or product.

Customer Engagement 96

Customer Engagement Engagement Customer Journey Mapping Social Media 96

BirdEye

JULY 5, 2023

This marketing strategy isn’t about short-term wins or sales transactions; instead, it focuses on long-term customer retention. Relationship marketing works as it helps you understand your audience better and allows you to stay in constant touch with your customers. Why does relationship marketing work?

Marketing 98

Marketing Social Media Loyalty Programs Customer Retention 98

ClearAction

OCTOBER 16, 2019

Keeping the customer’s end-to-end journey in mind is essential to maximizing customer lifetime value. 2nd Key to Retention-Rich Marketing: Alignment. CEO-CMO alignment right-sizes expectations for Marketing’s role in customer experience management and revenue growth.

ROI 59

ROI Customer Experience 2011 Customer Centricity 59

Lumoa

AUGUST 23, 2021

New ways of interacting with customers A recent study from CMO found that 84% of companies were using social media for brand building and more than 54% have used it for customer retention. Casper, a pioneer in this method, created a text-bot for insomniacs in 2016. This doesn’t have to be strictly for support chat either.

Customer Experience 94

Customer Experience Social Media 2020 Customers 94

PeopleMetrics

DECEMBER 18, 2015

In this post, we examine how customer experience leaders need to ask important questions and focus on delivering on the promises they make to customers. This post takes a look at why customer experience management is important, and just how much it can help customers in their day-to-day lives.

2015 61

2015 Blog Customer Experience 2016 61

SurveySensum

JULY 14, 2020

Colin is an accomplished Speaker, a renowned Best-Selling Author, and a Co-Host of a successful podcast, The Intuitive Customer. Rudy Dalimunthe – VP of CX at Tokopedia, Ex Indosat – XL Axiata – Ernst & Young, CX & Customer Engagement Professional. LinkedIn : [link]. Website : [link]. LinkedIn : [link].

2020 132

2020 Customer Experience Magazine Consulting 132

Experience Matters

APRIL 7, 2015

Watch this blog and my Twitter feed for an announcement about the 2016 CX Vendor Excellence Awards in January 2016. 1) Company Overview: Clarabridge’s customer experience management platform helps hundreds of the world’s leading brands understand and improve the customer journey. Clarabridge. Rant and Rave.

2015 97

2015 Multi-Channel 2014 CEM 97