The Five “Loyalty Truths” Underpinning Our Status as a Loyalty Leader
PK
JULY 15, 2019
in The Forrester Wave : Loyalty Service Providers, Q3 2019 report. As industries have matured, Lenati has been at the forefront as a thought leader, defining new models for “membership” that create a deeper customer connection, spur engagement, and develop customer trust, affinity, and brand preference. 3 Value Takes Many Forms.
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