Currency Alliance
DECEMBER 13, 2018
As a result, major loyalty trends for 2019 will see a wave of innovation as established brands trial new ways to retain share of mind. Reward programs still have an important part to play in this effort; but they are only part of the picture. The counter-trend for 2019 will be the consumer goods establishment fighting back.
Currency Alliance
JUNE 19, 2019
Similarly, we’ve previously argued that brands ought not to waste resources trying to ‘do something with blockchain’, but be prepared to capitalize on genuine opportunities as the tech and network of connected partners evolve. Asia Miles, the loyalty program of Cathay Pacific airline group, teamed up with Accenture to do just this.
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PK
MAY 12, 2020
Each year, Amazon’s Prime Day sales exceed the previous year’s record, and 2019 was no exception. Following the July 2019 event, third-party marketplace sellers sold more than $2 billion worth of products and saw their biggest single day of sales in Amazon history – all driven by a gated member experience. million active U.S.
Currency Alliance
FEBRUARY 26, 2019
In December 2018, we published what we consider will be the Top 10 Trends in loyalty marketing during 2019. We believe these trends will occupy most brands’ efforts during 2019. An example of effective alignment of strategy with tactics include Australia’s Coles Supermarket chain and its flybuys reward program.
CX University
NOVEMBER 21, 2020
We know that customers connect and interact with an organisation’s technologies, people, products, and processes across a variety of online platforms, through dedicated customer contact centres and at physical brick and mortar locations.
BirdEye
FEBRUARY 19, 2021
“With so many alternatives for all businesses, you stand out with your emotional connections and experience. The Saxton Group has used a points system to build a successful rewards program. For every dollar that a loyalty program member spends at one of the company’s restaurants, they receive 10 points.
Strativity
APRIL 27, 2023
The single most impactful miscalculation was to assume that the 2023 post-COVID economy would enable them to resume “business as usual” or at least to get close to pre-2019 operations. The go-go days Prior to 2019, consumers were experiencing a massive boom in restaurant choice. But the market was peaking. Here’s why it’s ending.”
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