2019 Connections Loyalty Programs Multi-Channel 
Currency Alliance
JUNE 21, 2018
So in the context of the gongs now having been handed down, here’s a look out over loyalty marketing landscape: what makes a winning program now, and what new surprises might be in store for 2019. Diversification Across Channels. With clever tech, comes increasingly brighter hopes for multi-channel loyalty marketing.
TechSee
FEBRUARY 12, 2018
Verto Analytics offers market research and cross-platform measurement services that give brands, publishers, and researchers a multi-dimensional view of the digital consumer. Braze (formerly Appboy) is a lifecycle engagement platform that delivers personalized messaging experiences that span across channels, platforms, and devices.
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TechSee
FEBRUARY 12, 2018
Verto Analytics offers market research and cross-platform measurement services that give brands, publishers, and researchers a multi-dimensional view of the digital consumer. Braze (formerly Appboy) is a lifecycle engagement platform that delivers personalized messaging experiences that span across channels, platforms, and devices.
Currency Alliance
JANUARY 22, 2020
And yet, many loyalty programs are run like barnacles on the side of a business: battling for budget, rather than being nurtured as the core way to engage customers via every channel and touchpoint. Rewards programs have not, historically, earned consistent loyalty across all customer segments.
ProProfs Chat
MAY 28, 2020
In addition, there is a superabundance of loyalty programs in the market which are ‘all talk and no action’ Instead of improving the CX, such programs are more about price discounts; it’s no wonder that customers are becoming increasingly disloyal to their brands. . Image source: Campaignmonitor.com.
Currency Alliance
NOVEMBER 17, 2020
In November 2019 when we published the Top Trends for 2020 , we could not have known about the Covid-19 pandemic. We also tend to trust companies less and are overwhelmed with information coming at us via multiple channels – 24/7 – so deploying solutions that help customers save time is key across every touchpoint.
Currency Alliance
NOVEMBER 14, 2019
Since customers are losing patience with brands that don’t recognize them as people, or enable consistent, multi-channel engagement, this priority remains over-arching in 2020. PSD2, meanwhile, will force open what were once closed loyalty networks, and enable pioneering businesses to prey on any competitor too slow to adapt.
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