Currency Alliance

JUNE 21, 2018

So in the context of the gongs now having been handed down, here’s a look out over loyalty marketing landscape: what makes a winning program now, and what new surprises might be in store for 2019. Then there were the brands integrating their loyalty initiatives with social media. Instant rewards.

Magazine 45

Magazine 2018 Loyalty Multi-Channel 45

CSM Magazine

DECEMBER 9, 2019

In 2019, it is important for your eCommerce store to have a mobile app for iOS and Android. The reason for that is the inadaptive design, small buttons and links, work only with an Internet connection. A loyalty program that holds online store customers at the expense of bonuses, discounts, and gifts. Online payment.

Sales 52

Sales E-support Loyalty Programs Consulting 52

PK

JULY 15, 2019

in The Forrester Wave : Loyalty Service Providers, Q3 2019 report. This recognition comes after nearly 10 years of focused specialization by the Lenati team, partnering with leading companies across industries to evolve methods in customer retention and loyalty. 2 Loyalty = Outcome; Member Experience > “Loyalty Program”.

Loyalty 45

Loyalty Loyalty Programs Roadmap Rewards Programs 45

Currency Alliance

JANUARY 22, 2020

Every CEO waxes lyrical about the importance of loyalty. And yet, many loyalty programs are run like barnacles on the side of a business: battling for budget, rather than being nurtured as the core way to engage customers via every channel and touchpoint. It may not even be through conventional loyalty marketing.

Loyalty 40

Loyalty Brands Loyalty Programs Rewards Programs 40

TechSee

FEBRUARY 12, 2018

Gartner predicts that by 2019, AR, VR and mixed reality (MR) solutions will be adopted in 20% of large-enterprise businesses. In customer service, blockchain is currently being analyzed for its ability to reinvigorate customer loyalty programs.

2018 84

2018 Customer Service Multi-Channel Document 84

TechSee

FEBRUARY 12, 2018

Gartner predicts that by 2019, AR, VR and mixed reality (MR) solutions will be adopted in 20% of large-enterprise businesses. In customer service, blockchain is currently being analyzed for its ability to reinvigorate customer loyalty programs.

2018 84

2018 Customer Service Multi-Channel Document 84

Currency Alliance

DECEMBER 13, 2018

Escalating competition across sectors – not a purported “death of loyalty” – is making loyalty harder earned. As a result, major loyalty trends for 2019 will see a wave of innovation as established brands trial new ways to retain share of mind. Loyalty program management’ was reported as CMO’s lowest priority, with 4.8%

Loyalty 45

Loyalty 2019 Loyalty Programs 2018 45

Kitewheel

JULY 15, 2019

If you’ve already started the customer journey process at your business, check out our research in the State of the Customer Journey for 2019 , for more concrete data. Driving real loyalty is more than just customer service, marketing, sales, or even loyalty programs. The Rising Role of CX in Business.

Customer Journey 40

Customer Journey Metrics Customers Loyalty 40

SurveySparrow

JANUARY 5, 2021

Another report by Buffer in 2019 showed that 19% of employees agreed that loneliness is the biggest challenge while working from home. In The Consumer Insight Survey, 2019, PwC made a model including five factors for measuring the returns on experience. But, customer satisfaction has a close connection with employee satisfaction.

Employee Experience 52

Employee Experience Measurement Net Promoter Score Return on Investment 52

Currency Alliance

FEBRUARY 26, 2019

In December 2018, we published what we consider will be the Top 10 Trends in loyalty marketing during 2019. We believe these trends will occupy most brands’ efforts during 2019. A great loyalty strategy runs in sync with the business and permeates virtually every customer-facing aspect. Customer data: maximize ROI.

Loyalty 45

Loyalty 2019 Loyalty Programs Hotels 45

ProProfs Chat

MAY 6, 2020

36% of organizations aim to improve agent, desktop, and CRM experiences in 2019. 50% of the brands say they are planning to increase CX-related technology spending in 2019. (Source: Adobe Digital Trends Report ) Tweet this. But this was in 2019. Source: CCW Digital ) Tweet this. Improving Customer Experience Statistics.

2020 66

2020 Customer Experience E Commerce E-support 66

Currency Alliance

JUNE 19, 2019

Independent of individual program achievements, the most important development across the industry has not been in individual technological triumphs, but a hastening structural shift in how brands understand and approach the purpose of their loyalty programs. ING Direct is one of those brands. Kudos to them.

Magazine 49

Magazine Loyalty 2019 Loyalty Programs 49

SurveySparrow

JANUARY 15, 2021

You can gather information about them to determine pay raises, employee benefits, loyalty programs, and layoffs. When you conduct regular performance appraisals for them, they’ll feel connected with your brand. Also, approximately $1,286 was invested per employee in 2019. .

Net Promoter Score 52

Net Promoter Score Feedback NPS Measurement 52

ProProfs Chat

MAY 28, 2020

In addition, there is a superabundance of loyalty programs in the market which are ‘all talk and no action’ Instead of improving the CX, such programs are more about price discounts; it’s no wonder that customers are becoming increasingly disloyal to their brands. . Image source: Campaignmonitor.com.

Loyalty 93

Loyalty Brands Customer Experience Loyalty Programs 93

C Space

JULY 21, 2020

eBay’s total revenue in 2019 was over $10 billion. The planned hundreds of thousands of tests, over the course of the potential season, are expected to cost around $75 million, but the NFL has powerful incentives to play, including revenue from the TV networks that now rely on it to connect audiences with advertisers.

2020 52

2020 Brands Transportation 2002 52

Currency Alliance

DECEMBER 17, 2019

This is the blog version of our Loyalty Strategy Guide 2020. For a more engaging read, click here to Currency Alliance Loyalty Strategy Guide 2020. There was a mix of good and bad, for loyalty in 2019. More customers will want to earn more loyalty currencies – which is potentially fantastic for all brands.

Loyalty 64

Loyalty 2020 Loyalty Programs Travel 64

PK

MAY 12, 2020

Those brands who invest in their mobile technology and focus on the digital consumer experience differentiate themselves in the marketplace and endear themselves to their consumers – especially their loyalty members. Each year, Amazon’s Prime Day sales exceed the previous year’s record, and 2019 was no exception. million active U.S.

Loyalty 52

Loyalty Loyalty Programs Apparel Rewards Programs 52

Strativity

APRIL 27, 2023

The single most impactful miscalculation was to assume that the 2023 post-COVID economy would enable them to resume “business as usual” or at least to get close to pre-2019 operations. The go-go days Prior to 2019, consumers were experiencing a massive boom in restaurant choice. But the market was peaking. Here’s why it’s ending.”

2022 52

2022 E-support Roadmap Download 52

Strativity

APRIL 27, 2023

The single most impactful miscalculation was to assume that the 2023 post-COVID economy would enable them to resume “business as usual” or at least to get close to pre-2019 operations. The go-go days Prior to 2019, consumers were experiencing a massive boom in restaurant choice. But the market was peaking. Here’s why it’s ending.”

2022 52

2022 Roadmap Customer Relationships Brands 52

Currency Alliance

NOVEMBER 14, 2019

Nobody in loyalty could have missed The Times’ headline in October, about the Committee for Climate Change (CCC) proposal to start taxing frequent flyer programs (FFPs), or even to shut them down, under the assumption that they increase flying. Loyalty members made up 44% of revenue despite only making up 21% of the client base’[ii].

Loyalty 40

Loyalty 2020 Hotels Loyalty Programs 40

Currency Alliance

NOVEMBER 17, 2020

In November 2019 when we published the Top Trends for 2020 , we could not have known about the Covid-19 pandemic. The Points Bank and Loyalty Rules Engine, that enable a points-based loyalty program, are being de-coupled from tightly integrated CRM and campaign management modules, so companies can adapt more quickly to new opportunities.

2021 52

2021 Loyalty Loyalty Programs Travel 52

Currency Alliance

FEBRUARY 10, 2021

If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? We hear loyalty leaders state all the time that they have embraced ‘best practices’. That’s right, loyalty programs should be a profit center.

Loyalty Programs 52

Loyalty Programs Loyalty Touchpoint ROI 52

Currency Alliance

OCTOBER 29, 2019

The following quote baffles my mind: According to IRI Worldwide, 74% of consumers globally choose a store based on its effective loyalty programme.[i]. If 74% of consumers choose a store based on their loyalty program, then why do few loyalty programs have more than 25% of their customers participating?

Loyalty 40

Loyalty Loyalty Programs Hotels Airlines 40

ProProfs Chat

JULY 30, 2021

Brand perception is a crucial indicator of how well your customers are able to connect with your brand: What are their feelings and emotions when they think of you? By sharing your brand stories on the social media platform, you can form an instant connection with your target audience. Image Source: Brand Master Academy.

Brands 111

Brands Net Promoter Score Social Media E Commerce 111

SurveySparrow

FEBRUARY 16, 2020

billion (in 2019) and its brand value was pegged at $125 million by Interbrand , a brand consultancy firm. 2 Builds loyalty: When customers are able to connect with you on an emotional level, you can expect them to stay with you for a long time. Do you know that companies have a brand value apart from their market cap?

Brands 52

Brands Marketing Brand Values Loyalty 52

Currency Alliance

APRIL 10, 2021

If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? As CEO, the time you can dedicate to your loyalty program is probably close to zero. Most loyalty programs report how many members they have. referring friends.

Loyalty 52

Loyalty Marketing Loyalty Programs Touchpoint 52

Currency Alliance

AUGUST 16, 2019

Loyalty programs once enabled relatively personalized marketing. Partners enable two things, in your loyalty program: capturing data to identify the highly personal ‘something extra’ which incentivizes customers to shop your brand, rather than a competitor’s. The partner mix, therefore, must be revisited.

Loyalty 40

Loyalty Insights Brands Loyalty Programs 40