Currency Alliance

JUNE 16, 2020

While travel and retail brands have made a lot of progress in the last 24 months, the bulk of innovation has come from other consumer sectors – including media businesses, entertainment, and telecoms providers, which in recent years appeared to regard loyalty as a lost cause. What really stood out is which brands were pulling off these feats.

Magazine 52

Magazine Loyalty Innovation 2020 52

PK

JULY 15, 2019

in The Forrester Wave : Loyalty Service Providers, Q3 2019 report. It’s the “ why ” that many companies still do not understand, and where most of the innovation in our research and analytics methods has occurred. 2 Loyalty = Outcome; Member Experience > “Loyalty Program”. 3 Value Takes Many Forms.

Loyalty 45

Loyalty Loyalty Programs Roadmap Rewards Programs 45

Currency Alliance

JANUARY 22, 2020

And yet, many loyalty programs are run like barnacles on the side of a business: battling for budget, rather than being nurtured as the core way to engage customers via every channel and touchpoint. Rewards programs have not, historically, earned consistent loyalty across all customer segments. Or, Jeff Bezos’ Amazon.

Loyalty 40

Loyalty Brands Loyalty Programs Rewards Programs 40

Currency Alliance

DECEMBER 13, 2018

As a result, major loyalty trends for 2019 will see a wave of innovation as established brands trial new ways to retain share of mind. Reward programs still have an important part to play in this effort; but they are only part of the picture. 2018 saw a 14.2%

Loyalty 45

Loyalty 2019 Loyalty Programs 2018 45

Currency Alliance

FEBRUARY 26, 2019

In December 2018, we published what we consider will be the Top 10 Trends in loyalty marketing during 2019. We believe these trends will occupy most brands’ efforts during 2019. Emotional loyalty: add incentives along many touchpoints in customer journeys. Define the strategy. demonstrating environmental responsibility.

Loyalty 45

Loyalty 2019 Loyalty Programs Hotels 45

Currency Alliance

JUNE 19, 2019

More enlightened marketers, on the other hand, see points as a way to keep score of customer actions at many different touchpoints along complex customer journeys. Collecting data at more touchpoints is very useful. measure through program execution. A few – such as Tarte, a US cosmetics brand – are way ahead of the game.

Magazine 49

Magazine Loyalty 2019 Loyalty Programs 49

ProProfs Chat

MAY 28, 2020

To get things into perspective- according to a recent report, in 2019, an estimated 2.95 In 2019, sales from retail establishments amounted to 5.46 The members of this program are entitled to receive a free product sample if they visit a store on their birthday. Strategy 6: Be Innovative With Loyalty Programs.

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Loyalty Brands Customer Experience Loyalty Programs 93