Customer Perception: What It Is and How To Measure It
Kayako
JULY 22, 2022
In a 2021 survey , 97% of companies did not send a follow-up email to gauge customer satisfaction. A great place to start is with a couple of quick, simple questions that yield two important metrics: Net Promoter Score (NPS) and Customer Effort Score (CES). Net Promoter Score (NPS).
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