2022 Brands Engagement Rewards Programs 
Strativity
MAY 25, 2023
Third-party providers comprised a whopping ~52 percent of food and drink app downloads in 2022, signaling a tug-of-war with large, national franchises that is only going to heat up. As delivery apps grow in popularity, they will remain a go-between for the customer and the brand, leading to margin erosion for restaurants.
BlueOcean
DECEMBER 13, 2022
Ulta tells a similar story— 95% of their revenue comes from their loyalty program members. In fact, 56% of customers are more likely to buy from a brand if they belong to their loyalty program. But McKinsey reports that approximately two-thirds of programs are not succeeding in delivering real value.
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ShepHyken
MAY 30, 2022
This is Where Rewards Programs Lose Most of Their Members by Jenn McMillen. CustomerThink) Considering the cost of attracting new customers – one estimate is seven times more than keeping existing ones – many companies would do better to focus on retaining their engaged enrollees. Follow on Twitter: @Hyken.
Optimove
JULY 18, 2023
Always on the lookout for ways to take advantage of bonus offers, bend the rules, and exploit promotions to maximize their gains, bonus abusers are the proverbial pain in the backside of every online gaming operator – at last count (2022) 71% of operators had reported an increase in promotion abuse.
SmartKarrot
MARCH 17, 2022
B2B customer loyalty programs solve the problems or pain points of decision-makers as opposed to B2C programs. The focus for B2B customers is how the program will help grow the business. 10 B2B Loyalty Program Best Practices in 2022. To optimize B2B loyalty programs, you need to keep certain best practices in mind.
Strativity
APRIL 27, 2023
Material works with some of the largest and most innovative restaurant brands. Using that information, our focus is to provide strategies for growth and long-term customer retention while serving as a partner in disruption for challenger brands looking to uncover new growth by reshaping the restaurant category.
Strativity
APRIL 27, 2023
Material works with some of the largest and most innovative restaurant brands. Using that information, our focus is to provide strategies for growth and long-term customer retention while serving as a partner in disruption for challenger brands looking to uncover new growth by reshaping the restaurant category.
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