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QSR: How Restaurant Brands Can Compete With Third-Party Delivery

Strativity

Third-party providers comprised a whopping ~52 percent of food and drink app downloads in 2022, signaling a tug-of-war with large, national franchises that is only going to heat up. As delivery apps grow in popularity, they will remain a go-between for the customer and the brand, leading to margin erosion for restaurants.

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Building a Better Loyalty Program (and the Reward for Getting It Right)

BlueOcean

Ulta tells a similar story— 95% of their revenue comes from their loyalty program members. In fact, 56% of customers are more likely to buy from a brand if they belong to their loyalty program. But McKinsey reports that approximately two-thirds of programs are not succeeding in delivering real value.

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5 Top Customer Service Articles of the Week 5-30-2022

ShepHyken

This is Where Rewards Programs Lose Most of Their Members by Jenn McMillen. My Comment: If you have a rewards program, is it working? Here you will find some interesting stats and findings about why rewards programs fizzle out, the mistakes companies/brands make, and more. Follow on Twitter: @Hyken.

Article 13
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Reducing bonus abusers – a quick how-to guide

Optimove

Always on the lookout for ways to take advantage of bonus offers, bend the rules, and exploit promotions to maximize their gains, bonus abusers are the proverbial pain in the backside of every online gaming operator – at last count (2022) 71% of operators had reported an increase in promotion abuse.

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Guide to Business Fleet Gas Cards: Get Corporate Discounts on Fuel Efficient Programs

CSM Magazine

Comparing WEX Fleet Cards and Other Leading Brands WEX, BP, Shell, and FleetCor are the leading brands behind business fleet gas savings programs. The typical incentive offered is a reduction of up to 10% on total fuel purchases, which can make a substantial impact for large fleets.

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Top 10 Loyalty Program Best Practices for B2B Companies

SmartKarrot

B2B customer loyalty programs solve the problems or pain points of decision-makers as opposed to B2C programs. The focus for B2B customers is how the program will help grow the business. 10 B2B Loyalty Program Best Practices in 2022. To optimize B2B loyalty programs, you need to keep certain best practices in mind.

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POV: Where Is The New Growth For Restaurants? Your 6-Step Strategy

Strativity

Material works with some of the largest and most innovative restaurant brands. Using that information, our focus is to provide strategies for growth and long-term customer retention while serving as a partner in disruption for challenger brands looking to uncover new growth by reshaping the restaurant category.

2022 52