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Lessons on Brand Values from Sinners and Saints

Smith+co CX

Another week, and another brand fails to live up to its values that promise so much. It seems that 2017 has picked up where 2016 left off with a series of household brands making the front pages for compromising the very principles that seemingly make up their business DNA. It reeks of shallowness.

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Reputational Risk Explained: Effective Strategies to Build Trust and Credibility

BirdEye

Your brand reputation management should be your #1 marketing priority. This constant threat to your brand’s name is known as reputational risk. Reputational risk is potential damage to an organization’s image caused by negative publicity, scandals, or crises that can impact revenue, brand value, and stakeholder loyalty.

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The power of the recruitment process for successful brands – by Kate Baird and Jo Van Riemsdijk

ijgolding

The recruitment process ‘window’ is a potential point of vulnerability in terms of perception and branding of a business to the interested outside world. It is important for a brand to t ake the opportunity offered by the recruitment process to present a well run, proactive, appealing view of an organisation to the target talent. .

Brands 57
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What is Proactive Customer Service and How to Implement It?

ProProfs Chat

With the ever-changing scenario of business globalization, companies are thriving hard to retain their brand’s loyalty by creating cutting-edge product sales strategies. And proactive customer support is the prime reason which can ace up the customer retention rate, which eventually boosts brand loyalty in return.

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Crash Course: 11 Terrible Customer Experiences In Travel

Currency Alliance

His chosen airline made him so mad that he wrote a song about them, which has since been viewed over 18m times on YouTube ( [link] ). The anecdotes revealed some interesting themes, and they should make for useful learnings for airline and hotel brands. This was exemplified beautifully by Canadian folk musician Dave Carroll.

Travel 40
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Comprehensive Guide on How Surveys Increase ROI

SurveySparrow

Giant companies like Taco Bell, Microsoft, Apple, Southwest Airlines have achieved massive success because of online surveys. 6 Types of Online Surveys that Help Your Brands to Grow. And we, at SurveySparrow, believe that online surveys can help your brand grow and develop in-depth customer relationships. Sounds great, isn’t it?

ROI 45
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Beyond Service: 14 Strategies to Improve Customer Satisfaction

SurveySensum

Employees of this department are like frontline soldiers of your brand who tackle customer dissatisfaction first-hand, armed with nothing but empathy, and problem-solving skills. Brand Example: Apple is renowned for its exceptional customer service, exemplified by its Genius Bar at Apple Stores.