Automotive Connections Consumers Customer Relationship Management 
ReviewTrackers
JULY 12, 2019
In terms of the customer experience, buying a car isn’t quite the same as dining at a restaurant or checking into a hotel. This makes automotive shopping typically more daunting. A 2013 poll commissioned by AutoTrader.com, meanwhile, found that 75 percent of the time that consumers devoted to buying a car was spent online.
ReviewTrackers
JULY 12, 2019
In terms of the customer experience, buying a car isn’t quite the same as dining at a restaurant or checking into a hotel. This makes automotive shopping typically more daunting. A 2013 poll commissioned by AutoTrader.com, meanwhile, found that 75 percent of the time that consumers devoted to buying a car was spent online.
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Gravy Analytics
JUNE 3, 2019
Location intelligence is a relatively new term in marketing, but one that is gaining popularity as consumers demand more relevant content and offers. Broadly defined, location intelligence is a type of business intelligence based on the physical locations consumers visit. What Types of Businesses Are Using Location Intelligence?
Think Customers
SEPTEMBER 27, 2021
Instead of gasoline-guzzling vehicles, more consumers are driving electric vehicles (EVs) off the dealership lot than ever before. EV sales are growing at a rapid clip as consumer interest in sustainable products and air quality increase and automotive manufacturers deliver a wider range of EVs at different price points.
Gravy Analytics
JULY 12, 2019
Each location a consumer visits and event they attend provides valuable information about what that person is interested in – and what they may purchase next. Businesses can use this data to effectively learn about and target advertisements to the consumers most interested in their products or services.
Oracle
JULY 2, 2018
Social media has changed the way consumers discover, evaluate, and buy products—including cars. According to Digital Air Strike’s Sixth Annual Automotive Social Media Trends Study , 77% of car buyers clicked on a Facebook ad and 40% of car buyers use Facebook to read dealership reviews. Social media marketing is crucial.
ReviewTrackers
MAY 24, 2019
For consumers driving vehicles with expired service plans, independent car repair shops are the go-to source for auto repairs. “But even for large brands, trust can be the most deciding factor for a consumer.” In fact, you can find out a great deal about the customer sentiment toward your shop with a single question.
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