Thematic

FEBRUARY 12, 2019

Customer journey mapping is a great way to truly visualize your customer experience so that you can help drive positive change within your organization. What is a customer journey map? Let’s firstly define what a customer journey is. What is customer journey mapping?

Customer Journey Mapping 59

Customer Journey Mapping Customer Journey Touchpoint Social Media 59

GetFeedback

JANUARY 6, 2020

After Voice of the Customer (VoC) , nothing is more closely associated with Customer Experience Management (CXM) than a customer journey map (CJM). . In this article, I’ll take a deeper dive into personas and customer feedback as it relates to B2B and B2C journey maps. Not so fast. .

Customer Journey Mapping 195

Customer Journey Mapping B2C B2B Customer Journey 195

ReviewTrackers

MAY 8, 2017

Interactive Customer Experience (ICX) Summit. The ICX Summit is for B2C businesses who are interested in utilizing interactive technologies to enhance the customer experience. Session topics include marketing technology strategy, customer experience design, and data and analytics. When: June 5 to 7, 2017.

2017 50

2017 Events Customer Experience Customer Journey Mapping 50

Forrester's Customer Insights

FEBRUARY 27, 2019

One of our 2019 B2C marketing predictions is that enterprise marketing technology will meld with customer experience (CX) investments to deliver the relevancy and consistency that consumers crave from brands. Forrester defines RTIM as: Enterprise marketing technology that delivers contextually […].

Interaction 46

Interaction B2C Management 2019 46

Lumoa

FEBRUARY 9, 2023

Whether you’re new to customer experience or seeking inspiration, this guide serves as your ultimate resource for exploring and delving deeper into this exciting field. According to Finance Digest , 95% of customer interactions will be managed with AI by 2025. Why are your customers turning away from you?

Definition 178

Definition Net Promoter Score Customer Experience B2C 178

SuiteCX

JANUARY 19, 2015

It was hard to boil these down to just 10, but we think these are the most important insights to emerge from over 100 client engagements. 10 Key Insights from 15 Years of Customer Journey Mapping Case Studies January, 2015.

Customer Journey Mapping 40

Customer Journey Mapping Customer Journey Insights 2014 40

Lumoa

MARCH 20, 2018

According to Accenture , 85% of customer interactions will be managed with AI by 2020. The most important AI technologies relevant for analyzing customer feedback fall in the area of natural language processing (NLP) and machine learning. Both groups of technologies can be utilized to make analytics more actionable.

Net Promoter Score 114

Net Promoter Score Customer Experience CEM B2C 114