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Music: A Marketing Tool

Beyond Philosophy

Celebrating the launch of this new eBook, I am hosting a LIVE webinar focusing on what it takes to evoke the best emotions from your Customer Experience and the vital role of the conscious and subconscious experience with real-world examples. Read more about the book and register for the webinar, here. www.spring.org.uk.

Marketing 166
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Putting the Power of Your People to Work for Customer Centricity

Beyond Philosophy

It takes a lot of work and concentration to create a deliberate Customer experience from all the parts of your organization. The reason you are delivering the Customer experience you do today is because of the way the organization is. Define your desired Employee experience. Blogs Employee Experience Thought Leadership'

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eBay & PayPal’s Split is Good for Customers

Beyond Philosophy

They have Customer-centric leadership. Leadership is a key element of building a Customer centric company that puts the customer first in everything they do, and Shulman is the type of leader that will embrace that philosophy. Colin is an international author of four best-selling books and an engaging keynote speaker.

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Do You Have a Secretly Toxic Employee Problem?

Beyond Philosophy

Most people agree, however that the importance of eliminating toxic employees is paramount to your Employee Experience. Now obviously this is easy to do when the toxic employee is brazen about it. It is more complicated, however, when an employee is more secretly toxic.

Culture 117
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What Does The Scottish Independence Vote Have to Do with Customer Experience?

Beyond Philosophy

So yes, that…and make sure you end with bagpipes–really, really loud bagpipes.

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The Problem with Self Service

Beyond Philosophy

Colin Shaw is the founder and CEO of Beyond Philosophy , one of the world’s first organizations devoted to customer experience. Colin is an international author of four bestselling books and an engaging keynote speaker. Follow Colin Shaw on Twitter @ColinShaw_CX. Source: Morris, Tricia. 19 March 2015.

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Is ‘Being Human’ With Customers A New Concept? And, Does It Create Emotional, Experiential, Social and Financial Value?

Beyond Philosophy

CMC, is Thought Leadership Principal for Beyond Philosophy. The ‘human’ factor, in marketing, communications, positioning, and experience creation through sales, service, and operations now pervades titles of articles, blogs, white papers, and even books. In his 2010 book, Marketing 3.0: Michael Lowenstein, Ph.D.,

Financial 144