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What’s Your Signature? The Importance of Defining Brand Moments

Michelli Experience

While I can go on and on about Ed’s visionary leadership, ability to inspire teams to greatness, top-drawer guest experience delivery and his ability to manage in a crisis, I want to talk about Ed Mady’s signed baseballs. In any case, the arrival experience was memorable and a signature for the brand.

Brands 45
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Better Experience = Better Business | a Case Study: Vacasa

Storyminers

Businesses designed with the purpose to deliver value for their customers have been the focus of my professional attention at StoryMiners ® for more than 20 years. That’s why Vacasa , a vacation rental property management company, caught my attention. BUSINESS DESIGN. Guest expectations are high.

Culture 40
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Services Before Sales Sells More Chicken! (Disney Agrees)

Storyminers

Disney made his progress on purpose and by design (which is much harder—and more impressive—than today’s minimum-viable-product methods). This method of using the guest experience as the focal point for strategy has positive side-effects: It naturally instills service values into the culture. Look how much he got right!

Sales 45
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What Is A People-First Culture? (Fireside Chat With Jayson Gaignard)

Michel Falcon Experience

Earlier this year, Jayson Gaignard, WeWork and I hosted a fireside chat where Jayson interviewed me about my People-First Culture book. Understanding why I focused a lot of attention on purpose-driven companies within the pages of my book. ? Pretty much everything you’ll find in the book. I remember speaking to my manager.

Culture 60