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What’s Your Signature? The Importance of Defining Brand Moments

Michelli Experience

While I can go on and on about Ed’s visionary leadership, ability to inspire teams to greatness, top-drawer guest experience delivery and his ability to manage in a crisis, I want to talk about Ed Mady’s signed baseballs. In any case, the arrival experience was memorable and a signature for the brand. Ok, where is this going?

Brands 45
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Better Experience = Better Business | a Case Study: Vacasa

Storyminers

Vacasa delivers a great guest experience. It depends on two things—their business design and their people. These are what enable them to economically thrive while delivering consistently good experiences across 8,000 properties around the world. A consistent experience from place to place.

Culture 40
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Services Before Sales Sells More Chicken! (Disney Agrees)

Storyminers

Disney made his progress on purpose and by design (which is much harder—and more impressive—than today’s minimum-viable-product methods). This method of using the guest experience as the focal point for strategy has positive side-effects: It naturally instills service values into the culture. Look how much he got right!

Sales 45
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What Is A People-First Culture? (Fireside Chat With Jayson Gaignard)

Michel Falcon Experience

Earlier this year, Jayson Gaignard, WeWork and I hosted a fireside chat where Jayson interviewed me about my People-First Culture book. Understanding why I focused a lot of attention on purpose-driven companies within the pages of my book. ? Pretty much everything you’ll find in the book. It’s the three P strategy.

Culture 60