Brand Values Brands Customer Centricity Customer Focused 
Beyond Philosophy
NOVEMBER 26, 2014
Marketing and Branding are the first contacts you have with your Customers. Your brand is the promise you make to your Customers. Surprisingly, too many organizations don’t deliver on the brand promise they made in their Marketing and Branding efforts, causing a disconnect between the two.
Experience Investigators by 360Connext
APRIL 2, 2024
‘Touchpoints’ have been a hot topic for marketing, sales, and customer experience teams for decades. Each customer touchpoint is an opportunity to reinforce your brand value and engage customers in meaningful ways. Instead, I challenge you to take an inventory of customer touchpoints from the customer perspective.
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Experience Investigators by 360Connext
APRIL 2, 2024
‘Touchpoints’ have been a hot topic for marketing, sales, and customer experience teams for decades. Each customer touchpoint is an opportunity to reinforce your brand value and engage customers in meaningful ways. Instead, I challenge you to take an inventory of customer touchpoints from the customer perspective.
ClearAction
DECEMBER 16, 2017
Customer Centric Decisions Lynn Hunsaker. Do you have a customer-focus creed? In the conference room of a company I visited recently a poster served as a clear reminder for customer centric decision-making. How does this exceed the needs and expectations of customers? How visible is it to your employees?
ijgolding
JUNE 9, 2015
You must absolutely believe that enabling an organisation to be more customer centric is the ‘right thing to do’ – right for the customer; right for the employee; and right for the shareholder. Not only that, the Customer Experience is not the responsibility of a CXP – it is the responsibility of the WHOLE ORGANISATION.
ClearAction
FEBRUARY 7, 2016
Customer Experience Strategy : Exploring Success Factors. Customer-Focused Marketing. Building a Customer-Centric Culture. The Impact of Customer Experience Interaction. Employee Engagement in Superior Customer Experience Build a Sustainable Strategy for Customer Experience Management.
ProProfs Chat
DECEMBER 22, 2019
“Instead of focusing on the competition, focus on the customer,” Scott Cook. With the ever-changing scenario of business globalization, companies are thriving hard to retain their brand’s loyalty by creating cutting-edge product sales strategies. Why Should You Adopt a Proactive Customer Service Approach? .
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