Is Your Mission Customer-Focused, or an Empty Promise?
Experience Investigators by 360Connext
APRIL 9, 2015
What’s your customer experience mission? I have introduced the idea of customer experience to many people. When we get right down to it, they have a tough time determining what should be included in the customer experience mission. When beginning an initiative to improve the customer experience, referring back to the brand promise is essential. How do you want customers to experience your brand? The customer is the star of this statement.
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