BirdEye

DECEMBER 26, 2023

Brand salience is a marketing metric that describes the degree of importance or prominence a brand holds in the consumers’ minds during their buying decisions. It tells us about the brand or business’s recall ability and top-of-mind awareness within a product or service category. Brand awareness Brand salience 1.

Brands 104

Brands Social Media Competitive Advantage Measurement 104

BirdEye

SEPTEMBER 11, 2023

See Pricing FREE DEMO Benefits of AI reputation management for businesses Positive reviews and feedback attract more customers, while negative sentiments can drive them away. AI-powered reputation management solutions influence consumer trust and buying decisions that impact a business’s overall revenue.

Management 57

Management Brand Values Demo Social Media 57

BirdEye

SEPTEMBER 8, 2023

Given that financial services are highly regulated and deal with sensitive personal and financial information, consumer trust is paramount. Effective online reputation management enables financial service firms to attract new customers, retain existing ones, and mitigate the impact of negative publicity. You might be the next.

Financial 104

Financial Management Social Media Banking 104

BirdEye

OCTOBER 5, 2023

Brand perception refers to how consumers view, think, and feel about a company and its offerings. Brand perception is subjective and can be influenced by consumer expectations, preconceived notions, and a company's reputation. It shapes consumer behavior and impacts a brand's success.

Measurement 62

Measurement Brands Social Media Net Promoter Score 62

Lumoa

MARCH 8, 2023

In today’s competitive telecommunications industry, customer experience (CX) has become a crucial factor in retaining customers and driving business growth. With an increasing number of options for consumers, telcos must prioritize CX to stay ahead of their competitors. Afterthought For telcos to thrive, CX is key.

Customer Centricity 83

Customer Centricity Telecommunications Webinar Feedback 83

BirdEye

DECEMBER 5, 2023

When people consistently see positive things about your business, they’ll have a good image of your brand in their minds. For example, online reputation management in the financial services industry impacts consumer confidence directly. Businesses with better reputations often stand out and attract more customers.

Brands 108

Brands Management Social Media Feedback 108

BirdEye

JUNE 16, 2023

If you want to understand how well your target audience is familiar with your brand, core product offerings, and brand identity, you must measure brand awareness. It is a good way to assess your brand’s popularity among your intended consumers. Why are brand awareness surveys important?

Brands 98

Brands Social Media Insights Feedback 98