article thumbnail

5 Ways to Build Brand Loyalty and Love

Oracle

To retain loyal consumers, and attract consumers with similar buying habits, brands are tasked with rethinking the way that they interact with their consumers. Here are 5 ways to build brand loyalty and love this Valentine’s Day, from the team at Oracle CrowdTwist. Tip #1: Invest in omnichannel retailing.

Loyalty 79
article thumbnail

Never Lose Sight Of The Customers – Sue Duris, Director of Customer Experience & Marketing, M4 Communications, Inc.

Customer Guru

She has also successfully led customer experience, content, brand, and product strategies across various B2B organizations. Employee engagement, customer journey mapping, omnichannel customer experience, win/loss analysis, and customer success are a few of her many areas of expertise.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

The desire to make a difference in creating a customer-oriented culture – an interview with Kathy van de Laar

ijgolding

We’re a small company specialised in customer insights, CX consulting and training/change management. We work with organisations large and small to help them be more customer-centric. How do you align channels to deliver the right customer experience? I recently did a customer journey mapping project with a Dutch retailer.

Culture 61
article thumbnail

The Value of an Optimized Customer Experience

Call Experts

These customers often leave a positive review on sites like Google, Yelp, Facebook, or your website. Also, when they are happy with the engagement, they will become brand advocates and refer customers. Enhance your brand value in the market, increase referrals, and separate your company as a leading expert in your industry.

article thumbnail

6 ways to renew (and stick to!) your CX vows

Think Customers

Start with research and journey mapping to create a visual representation of the path your customers take when they engage with your brand. You can also use data collection to build a more nuanced understanding for the “why” behind your customer journey maps.

Roadmap 52
article thumbnail

A to Z Guide to Customer Experience Definitions and Terms (Updated)

Lumoa

We’re moving towards a personalized omnichannel experience in B2B customer journeys. B2C Customer Experience B2C Customer Experience refers to how a B2C customer perceives his buying experience and further interactions with your company. Most of customer journey maps focus solely on customers.

article thumbnail

Beyond Service: 14 Strategies to Improve Customer Satisfaction

SurveySensum

Optimize your Customer Journey The customer journey includes multiple touchpoints and interactions that can be optimized to improve the journey and customer experience. How? – By creating customer personas and customer journey mapping.