Remove Brand Values Remove Innovation Remove Voice of Customer
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Are Your In-Store Employees Delivering Your Desired Brand Value?

Second to None

We adeptly design and manage mystery shopping, compliance, engagement and voice of customer solutions grounded in strategic relevance, program integrity and actionable insights. We achieve success through a relentless focus on quality and innovation, consultative relationships and a talented team of professional associates.

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What Is Brand Equity and How to Measure It?

Second to None

To put it in a nutshell, brand equity can be defined as a value of a brand in terms of how customers perceive that particular brand and feel about it based on their experiences with it. However, saying that brand equity and brand value are synonyms would be a simplification.

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Customers Are Watching How You Handle This Crisis

Second to None

The impact the pandemic is already having on consumer trust and willingness to purchase products from said trustworthy brands, according to the study. We adeptly design and manage mystery shopping, compliance, engagement and voice of customer solutions grounded in strategic relevance, program integrity and actionable insights.

2020 54
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Considering Regional Differences When Forming B2B Relationships: The Midwest

Second to None

We adeptly design and manage mystery shopping, compliance, engagement and voice of customer solutions grounded in strategic relevance, program integrity and actionable insights. We achieve success through a relentless focus on quality and innovation, consultative relationships and a talented team of professional associates.

B2B 90
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Collecting Customer Data While Maintaining Trust: The Personalization Privacy Paradox

Second to None

We adeptly design and manage mystery shopping, compliance, engagement and voice of customer solutions grounded in strategic relevance, program integrity and actionable insights. We achieve success through a relentless focus on quality and innovation, consultative relationships and a talented team of professional associates.

2018 86
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6 ways to renew (and stick to!) your CX vows

Think Customers

In 2020, brands discovered how empathy can drive profitability and win lifetime loyalty, even during trying times. Fast forward to 2022—successful brands who continue to grow, innovate, and advance in the digital space need to answer the question: Are we sticking to the human side of the experience?

Roadmap 52
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Transformational Leadership – the key to unlocking the competencies of Customer Experience Professionals

ijgolding

COMPETENCY 3 – VOC, Customer Insight and understanding. An organisation that has customer insights and a deep understanding of the Voice Of the Customer (VOC). Designs and implements voice of customer programs (solicited through surveys, focus groups, communities, etc.).