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Get the conversation right: Chatbot vs. messaging

Think Customers

In most cases it’s an artificially intelligent virtual agent that greets users in the corner of the screen with the option to continue the conversation with the AI or transfer to an agent. Chatbots are primarily text-based and scripted to answer specific questions. Learn more about messaging and chatbots today.

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The Definitive Guide to Chat Bot Strategy

Bold360

Of course, the manpower required to effectively manage and maintain these various communication systems is substantial, and it often doesn’t make sense for companies to invest the overhead required for such an all-encompassing initiative. What’s more, failing to get it right has detrimental effects on the customer experience.