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Amazing Business Radio: Scott Harris

ShepHyken

We’re now seeing a paradigm shift in CX that empowers not only the customer but also the employees to shape the experience. Customers who leave positive reviews in a survey allows for opportunities to automatically send follow-up messages and offers for these happy customers to join your rewards program, for example.

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How to create loyal customers and brand evangelists in the travel and hospitality industry

Up Your Service

But a whole other degree of devoted customer exists: The brand evangelist, described as the kind of traveler who feels so connected to a company that they proactively share their positive experiences with others. In today’s connected world, customer service experiences — especially the bad ones — often spread like wildfire.

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Omnichannel Marketing  

Optimove

Assign priorities to channels and devices: Identify the channels that will bring in the most customers and prioritize. Enhance customer support: Avoid losing customers due to poor customer service. Measure data/performance: Utilize KPIs to track customer data.