Remove Customer Base Remove Customer Engagement Remove Rewards Programs Remove Social Media
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What is relationship marketing: examples and strategies

BirdEye

Relationship marketing is the strategy of cultivating meaningful relationships with customers to ensure long-term satisfaction and brand loyalty. This strategy uses online and offline communication channels for your business to build stronger relationships with your customer base. Why does relationship marketing work?

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Referral Marketing Guide: how to build a customer referral program

BirdEye

Here is a list of twelve customer referral program benefits. 67% of people say they are more likely to buy a product after a friend or family member posted about it on social media. The lifetime value of referred customers is 16% higher than customers acquired through any other means. Utilize social media.

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Create memories that tell your brand story

CX University

Whilst these interactions are micro-moments in the end-to-end customer journey, customer perception may not be reality but is an undeniable belief system that belongs exclusively to its bearer.

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5 Best Customer Retention Software to Try in 2024

SurveySparrow

Multi-Channel Feedback Collection Reach out to customers across multiple channels with SurveySparrow’s multi-channel feedback collection feature. The channels can be anything from email and social media surveys to website and in-app surveys. The method is simple enough – read customers for their continued patronage.

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Loyalty programs: should you issue your own points or miles?

Currency Alliance

Many loyalty program members will now be accustomed to similar liquidity enhancements, such as exchanging your American Express Membership Rewards Points into Avios or Bonvoy. Remember, your loyalty goal is not to issue the maximum number of points, but for the maximum number of customers to see joining your program as worthwhile.

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Loyalty partners: co-creating customer value

Currency Alliance

Just like the most frequent customers, engaging the mid-long-tail in your loyalty program will depend on finding complementary brand partners. However, the vast majority of these customers are a more varied subset of your audience, with more varied interests. Untapped insight in your customer base.

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70+ Experts Reveal the Best Customer Retention Strategies During COVID-19

SmartKarrot

Jeremy Harrison of Hustle Life says, “Personalizing your approach to each customer goes a long way in making them remember you. You can even reward them by creating a loyalty rewards program. Adeel Shabir, outreach manager at SIA enterprises has recognized the importance of customer retention.