article thumbnail

How to Enhance the Guest Experience: Trends and Best Practices

InMoment XI

What is Guest Experience? Guest experience refers to the overall impression and satisfaction that a guest has during their interactions with a hospitality brand or establishment, such as hotels, restaurants, resorts, and attractions.

article thumbnail

McKinsey Thinks Bland, Generic Loyalty Programs Are Killing Business – And They May Be Right!

Beyond Philosophy

Are, beyond customers who would be loyal anyway, are they driving more purchase activity and narrowed consideration sets? And, what is the impact of loyalty programs on enterprise profitability? Key among these are: Integrate Loyalty Into the Full Experience. Michael Lowenstein, Ph.D., Use the Data.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

12 game-changing tactics to boost travel agency marketing

BirdEye

Build partnerships with hotels and destinations Networks and partnerships can come in handy when you are a growing business with a small footprint in the market. You can benefit from the hotel and destination’s popularity and secure clients from their referrals. Offer exclusive tour packages and improve customer delight.

Travel 108
article thumbnail

Redemption ecosystems: beyond the loyalty reward catalog

Currency Alliance

What is strange today, is that most brands have evolved their public-facing ecommerce platforms into dynamic, content-rich, and personalized shopping experiences, while their loyalty program redemption catalog may not have changed in ten years, leaving it looking static with minimal appeal. tours or museum visits.

Loyalty 52
article thumbnail

Redemption ecosystems: beyond the loyalty redemption catalog

Currency Alliance

What is strange today, is that most brands have evolved their public-facing ecommerce platforms into dynamic, content-rich, and personalized shopping experiences, while their loyalty program redemption catalog may not have changed in ten years, leaving it looking static with minimal appeal. tours or museum visits.

Loyalty 52
article thumbnail

Loyalty: The Next Generation

Clarabridge

Scott Weiler, vice president of marketing & communications at Sonesta Hotels ( www.sonesta.com ) saw a need for the management group to get more serious about listening to guest comments in order to improve the loyalty program as well as other elements that got guests to come back and tell others about Sonesta.

Loyalty 40
article thumbnail

Free your mind: Voice of Customer

OpinionLab

Customer Experience Management. Going back to the persona example, think of the power at your fingertips if you are able to learn about your customers based upon the feedback they have provided and take action based off that knowledge. Customer Experience Management. Immediate Action.