Tricia Morris
AUGUST 21, 2015
Customer experience is how a customer feels about a company over time. Customer Relationship Management (CRM) is a technology and system that sustains sales, marketing and customer service activities. – Customer journey mapping sounds like BPO (but will try it to appease stakeholders.
Experience Investigators by 360Connext
FEBRUARY 9, 2021
Is customer experience worth it? C-level leaders want to know if customer experience (CX) is worth the investment. Customer-focused employees across marketing, sales, HR, and other departments want to know if new CX initiatives are worth pushing for. This is a question I get all the time.
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Experience Investigators by 360Connext
JULY 24, 2019
Retrofitting customer experience means baby steps and giant leaps. The struggle to move an entire organization from product- or sales-focused to customer-focused is intense. CX Problem #2: Customer focus is limited to customer-facing roles. There are so many customer journeys!
Customer Guru
AUGUST 21, 2018
She is a renowned expert on customer relationship management (CRM), customer service strategies, and ROI. As erstwhile Global Head of Customer Experience and Insights at Aviva, Rod brings with him a strong track record in driving systematic improvements in the customer experience. Shep Hyken Follow @Hyken.
SurveySensum
JULY 14, 2020
Head of Customer Experience for UL EHS, Co-Founder of CX Accelerator, and CEO of Officium Labs, Nate Brown is an ICMI Top 50 Thought Leader. He is a Customer Experience Blogger and Speaker and offers expertise in customer journey mapping, a voice of the customer programs, survey process and analysis, employee engagement, and others.
Storyminers
JULY 6, 2020
His coverage topics include the ROI of CX, CX strategy and governance, how CX leaders secure and retain sponsorship, the buy/own/advocate customer journey, voice of customer (VoC) and survey strategies, customer journey mapping, CX analytics and measurement, the role of social media and word of mouth (WOM) in CX, and persona development.
Storyminers
JULY 6, 2020
His coverage topics include the ROI of CX, CX strategy and governance, how CX leaders secure and retain sponsorship, the buy/own/advocate customer journey, voice of customer (VoC) and survey strategies, customer journey mapping, CX analytics and measurement, the role of social media and word of mouth (WOM) in CX, and persona development.
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