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White Paper: Designing a World-Class CX Approach

Heart of the Customer

The CXPA identifies six disciplines as core to an effective CX program: CX Strategy Customer-Centric Culture VOC Customer Insight & Understanding Experience Design Improvement &Innovation Metrics &Measurement ROI Organizational Adoption & Accountability This white paper, written in conjunction with Intouch Insights, […].

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Seeking a New VOC Vendor? Here’s How to Make the Transition

CloudCherry

A recent Forrester white paper entitled How to Transition Your Voice-Of-The-Customer Vendor explains that “failure is not always the vendor’s fault.” Not Acting on Insights. Failure to translate insights into action. Not Monitoring Changes in Customer Perception. Unproven ROI. Works Cited.

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Why focusing on CX is key at times of change

Eptica

Listening to customer insight can help deliver these changes, and ensure they deliver ROI. Therefore, you need to ensure that customer experience remains the priority during periods of change – after all many changes are originally designed to ensure your business better meets customer needs.

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What is Voice of the Customer (VoC)?

Confirmit

Voice of the Customer refers to the way an organization collects customer feedback, analyzes the data, distributes it to the right people and takes action on these insights in order to generate financial benefits. Why Does Voice of the Customer Matter? White Paper. Case study.