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An Article On Customer Experience That Actually Makes Sense

GetFeedback

Voice of the Customer (VoC): A Voice of the Customer (VoC) program , also known as customer voice and Voice of Customer , captures, analyzes and reports on all feedback (expectations, likes, and dislikes of your customers) associated with your brand.

Article 337
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Andrew McInnes and David J. Nash Join Strativity Group as Firm Expands in 2017

Strativity

Before that, he was an Analyst in Forrester’s Customer Experience practice, where his primary areas of expertise were customer journey mapping, CX technology, and voice of customer programs.

2017 40
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CEO’s Guide to Growth through Customer Experience Alignment

Answer Dash

Prioritization Clarity Clarity is muddied when the CEO announces top strategic objectives, as the first one is usually financial, and the others are listed perhaps as equals or as paths to the financial objective. This provides customer experience context. Cross-organizational alignment is the linchpin of strategy execution.

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B2B Voice-of-the-Customer: Integrating Decision Influencers’ Views

ClearAction

Why Customer Data Integration Matters. scientific specifications, and downstream customer concerns, as explained in the recent article: Business-to-Business Customer Experience: What’s It Like?

B2B 109
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CEO’s Guide to Growth through Customer Experience Alignment

ClearAction

Clarity is muddied when the CEO announces top strategic objectives, as the first one is usually financial, and the others are listed perhaps as equals or as paths to the financial objective. The default assumption is that financials rule, perhaps at the expense of the other objectives, or perhaps with the end justifying any means.

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Transforming the Customer Experience with Big Data

CX Journey

You''ll conduct linkage analysis to link customer and employee data, customer feedback with operational metrics, and all data to financial measures. Using tools like customer journey maps, customer feedback maps, and a general data architecture/map can help to bring it all into focus.

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Top 150 Global Customer Experience Thought Leaders and Influencers of 2020

SurveySensum

As a VP Analyst for Customer Experience at Gartner, Augie Ray has been helping Fortune 500 firms to understand CX, how to succeed, how to gauge results, and how to make CX matter to the stakeholders. A leader in customer experience, he has spent years in leading successful CX, Voice of the Customer (VoC), and marketing teams.

2020 132