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What is relationship marketing: examples and strategies

BirdEye

This marketing strategy isn’t about short-term wins or sales transactions; instead, it focuses on long-term customer retention. Why does relationship marketing work? Relationship marketing works as it helps you understand your audience better and allows you to stay in constant touch with your customers.

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15 Customer Retention Strategies for Long-Term Customer Loyalty

Comm100

Your customer retention is super important to your bottom line—after all, customer loyalty is well-known for being more valuable than customer acquisition. With stakes this high, it’s essential that you build a solid customer retention plan that can lead to long-term customer loyalty.

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The Top 7 Churn Management Strategies for B2B Enterprises

Totango

Today’s customers are more likely to seek more flexible, subscription-based agreements that empower them to walk away if they are unhappy. As such, enterprises need to prioritize cultivating long-term customer relationships that foster continual, mutual growth. Customers who do not get the support they need will lose interest.

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Oct 10 – Customer Success Jobs

SmartKarrot

Create account engagement plans for all customers, Own and drive operational communications, including Customer ROI from the platform throughout the customer journey. Collaborate closely with Senior CSMs and the Sales team to establish and build relationships with new and existing customers.

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Customer Experience Influencers You Must Follow – Part 2

Customer Guru

DiJulius is a best-selling author of three books, a renowned keynote speaker, and an international customer experience consultant. He brings a wealth of knowledge and hands-on experiences to his keynotes and seminars. John is consistently helping his clients create a magical customer experience like Disney.

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Aug 17 – Customer Success Jobs

SmartKarrot

Build and foster relationships with all contact levels, with emphasis on value-added relationships with executive and senior leadership. Manage the customer through the lens of the customer journey achieving all milestones along the way. Proactively manage customer health and engagement to mitigate business risk.

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How to Predict Customer Churn—And What to Do About It

Totango

Renewal decisions are made at any time during the customer journey and are the direct result of the customer experience. Research by Deloitte shows that personalized customer experience is now just as important to customer decision-making as speed of service and ROI. Ways to Predict Customer Churn.