InMoment XI
DECEMBER 7, 2023
As competition and buyer empowerment compound, customer experience (CX) is proving to be the only truly durable competitive advantage. Companies that earn $1 billion annually can expect to earn on average an additional $700 million within 3 years of investing in customer experience. What Are Customer Experience KPIs and Metrics?
GetFeedback
FEBRUARY 17, 2020
You can learn a lot about your customers by asking one simple question: On a scale of 1-10, how likely are you to recommend us? . This question is the most basic NPS question and it can yield powerful insights about customer loyalty at key stages of the customer journey. NPS is a key indicator of customer loyalty.
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InMoment XI
SEPTEMBER 27, 2023
Derek Eccleston, Director, XI Insights and Consultancy at InMoment Paul Smith, Global Marketing Director at NPSx by Bain & Company In the ever-evolving landscape of the UK insurance sector, understanding the pulse of customer perception and loyalty is paramount. This propels them to the top of the NPS rankings.
InMoment XI
JANUARY 2, 2023
Increased competition in nearly every market is leading businesses of all types to search for ways to attract and retain their ideal customers. Customers have unprecedented access to information about products and services. Not only does exceptional customer experience make customers happier, it drives desirable customer behavior.
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The coronavirus outbreak flipped our world – and customer experience strategies – upside down. Two years later, CX pros are still curious about the impact the pandemic has had on customer expectations and how to modify their CX measurement programs accordingly. Have the drivers of customer experience changed?
InMoment XI
OCTOBER 3, 2022
Net Promoter Score (NPS) is a simple and highly effective way to determine the happiness of your customers. But what about the NPS follow-up question? By customizing your NPS follow-up question, you’re better able to gain the insight you need to improve your customer experience (CX) and increase Customer Lifetime Value (CLV).
GetFeedback
DECEMBER 26, 2018
Since its inception, Salesforce has focused on giving organizations a holistic view of their customer data. But most modern CRMs, including Salesforce, lack one large piece: customer surveys. If you’re going to house your customer data somewhere, why isn’t there an easy way to sync customer feedback to that system?
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CX pros are examining the impact the pandemic has had on customer expectations and how they might need to modify their CX measurement programs. They wonder: Does Net Promoter Score® (NPS) still have the same predictive power. Have the drivers of customer experience changed? Do loyalty metrics need to be reassessed?
Speaker: Curtis Bingham, CEO, Chief Customer Officer Council
Customer Experience is the new black. NPS and Loyalty are the new shiny. But our research indicates customer loyalty is simply the wrong thing to be measuring. It doesn’t measure actual customer behavior—and therefore a limited predictor of desired outcomes. Companies are investing millions in improving CX.
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