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How Brazilian Fashion Retailer Passarela Uses Data for Better CX

Oracle

Next week at Oracle Modern Customer Experience 2018 in Chicago, the Markie Awards ceremony will take place, where winners in 19 categories of marketing and customer experience excellence will be announced. In 2005 we’ve started Passarela.com, which was the first store to sell women’s fashion shoes in Brazil.

Fashion 50
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Evolution of Customer Experience in E-Commerce 2023

Lumoa

In the past two years, we’ve seen a massive surge in online shopping, from tech products to fashion items. E-commerce sales are now projected to reach $7.4 Companies should aim to meet their customers’ expectations by continuing to fine-tune their customer experience (CX) programs. trillion by 2025.

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Making Informed Predictions Around Emerging Trends

NetBase

We’ll explore why brands shouldn’t get complacent in their market research with a focus on: Ways in which 2020 predictions where a bit off. telehealth market is predicted to top 80% year over year growth in 2020 due to the pandemic. And who would have thought that we’d see the fashion industry drop everything to make masks.

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Stop the Condescending Second Guessing. Trust that Customers Know What They Want.

ERDM

Article by Ernan Roman Featured on RetailTouchPoints.com According to the IBM 2017 Customer Experience Index (CEI) Study , “Only 19% of brands offer more than a basic level of personalization of the online experience.” So how do marketers step up and deliver? For 2018 they need to trust that customers know what they want.

Fashion 58
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Is the Future of Retail, Physical or Virtual?

C3Centricity

A recent article on CNBC showed that many major chains in the USA had recorded triple-digit growth in online sales in the first half of this year. They concluded by saying that those retailers who had already invested on online sales would fare better than those forced into it by the pandemic.

Retail 77
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The Future of Retail is in the Stars (or is it the Cloud?) Testing

C3Centricity

However, with the move of most major supermarket chains to offer online stores too, plus a few successful online only stores, such as Amazon in the US and Ocado in the U.K. they are now reconsidering just how big they could or should grow their online business. Source: USA Today. Here are the trends Brian mentions: 1.

Retail 71
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How are retailers working to improve customer experience?

Eptica

With so much spend now gravitating online, it’s particularly important for bricks and mortar retailers to match or even exceed online customer experience if they want to thrive. How can the physical store environment distinguish itself from an online experience?

Retail 50