CSM Magazine

SEPTEMBER 16, 2022

Every year, Black Friday presents an opportunity for retailers to look beyond driving sales to acquire high-quality customers who keep coming back. To avoid a short-term spike in profit that quickly crashes, brands must prioritise engaging with consumers in a way that earns their trust and loyalty.

Brands 52

Brands Reference Events Sales 52

Qualtrics

NOVEMBER 20, 2020

Brands will have to adapt to a very different Black Friday this year, with safety a key priority. If you think of ‘Black Friday’, you think of crowds of customers snapping up products at amazing discounts before Christmas. In fact, for some brands, ‘Black Friday’ has already begun.

Retail 26

Retail 2020 Brands Events 26

Beyond Philosophy

MARCH 31, 2020

Just over a decade ago, just as the world was coming out of the deepest recession since the Greatest Depression, we carried out significant research across the globe with the largest container shipping company in the world. The world and the market had changed! Now, a decade later, the COVID-19 pandemic has taken the world by surprise.

E Commerce 199

E Commerce Airlines Hospitality Travel 199

Kustomer

JUNE 17, 2021

Laurent attributes its success to the mindset of being customer obsessed since the very beginning and carrying that concept throughout the entirety of the brand’s decisions. The employee experience is an integral part of CX because if your employees aren’t happy, your customers surely won’t be happy either.

Sales 99

Sales Employee Experience NPS Banking 99