ShepHyken

DECEMBER 3, 2023

Manuals have been created, processes have been approved, the collateral has been ordered, and the team may be weary – however, leadership is SO EXCITED for the culmination of this investment. However, without fail, I always get asked what can be done to improve customer loyalty. My Comment: I’m a big fan of loyalty programs.

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One Millimeter Mindset

OCTOBER 22, 2018

Frequently, the stage for customer disloyalty is set because front-line employees have no control over leadership and management decisions. Decisions about the structure of the customer loyalty program, and its perceived relevance and value to each customer. Each with their own, branded customer loyalty program.

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Currency Alliance

JANUARY 22, 2020

Every CEO waxes lyrical about the importance of loyalty. And yet, many loyalty programs are run like barnacles on the side of a business: battling for budget, rather than being nurtured as the core way to engage customers via every channel and touchpoint. It may not even be through conventional loyalty marketing.

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ProProfs Chat

JUNE 30, 2020

These books can help you: Work towards better leadership strategies. Create better customer loyalty programs. Customer Service Books on Leadership. Leadership for Great Customer Service. Jill Griffin created a buzz after releasing the book Customer Loyalty: How to Earn, How to Keep it. The Loyalty Effect.

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C Space

JULY 21, 2020

So we made the decision to keep on telling the stories of inspiring brand leadership and strategy amid the latest crises in an anxious world. Fast-casual restaurant operator Chipotle is turning to product innovation to win over reluctant customers, investing in new food and beverage offerings. on July 21. [We

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Currency Alliance

DECEMBER 17, 2019

But there remain some fundamental things that loyalty programs need to achieve to weather the looming storm that open banking, mobile payments, aggregation models, and other marketplace dynamics will bring. More customers will want to earn more loyalty currencies – which is potentially fantastic for all brands.

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Currency Alliance

NOVEMBER 14, 2019

disconnects between company leadership and management. Loyalty marketing, however, has been restrained (or, arguably, sheltered) by monolithic tech, and probably a lack of interest, as other, sexier marketing innovations stole center-stage. Nonetheless, the legacy loyalty points bank kept them from innovating more quickly.

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