ShepHyken
MAY 13, 2024
Magazine) With the advent of the internet, social media, and instant communication via texting, customer expectations for service, as part of their entire customer experience, have changed. My Comment: You will want to read this article if you own a restaurant and have a loyalty program. Ease of use. Personalization.
ShepHyken
DECEMBER 3, 2023
Manuals have been created, processes have been approved, the collateral has been ordered, and the team may be weary – however, leadership is SO EXCITED for the culmination of this investment. My Comment: I’m a big fan of loyalty programs. However, most companies confuse a loyalty program with a discount or incentive program.
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One Millimeter Mindset
OCTOBER 22, 2018
Frequently, the stage for customer disloyalty is set because front-line employees have no control over leadership and management decisions. Decisions about the structure of the customer loyalty program, and its perceived relevance and value to each customer. Each with their own, branded customer loyalty program.
Currency Alliance
DECEMBER 17, 2019
But there remain some fundamental things that loyalty programs need to achieve to weather the looming storm that open banking, mobile payments, aggregation models, and other marketplace dynamics will bring. More customers will want to earn more loyalty currencies – which is potentially fantastic for all brands.
Currency Alliance
JANUARY 22, 2020
Every CEO waxes lyrical about the importance of loyalty. And yet, many loyalty programs are run like barnacles on the side of a business: battling for budget, rather than being nurtured as the core way to engage customers via every channel and touchpoint. It may not even be through conventional loyalty marketing.
ShepHyken
MAY 8, 2023
Customer Loyalty and Loyalty Programs- How it Helps a Business? My Comment: I’ve suggested many different articles on loyalty over the year. Here’s another that includes over 20 “topics” on the benefit of customer loyalty to a business. There’s something here for every company, from small to large.
Currency Alliance
NOVEMBER 14, 2019
If that sounds like loyalty is late to the party, that’s not necessarily a bad thing. disconnects between company leadership and management. Loyalty marketing, however, has been restrained (or, arguably, sheltered) by monolithic tech, and probably a lack of interest, as other, sexier marketing innovations stole center-stage.
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