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Market Research Uncovers First Mover Opportunities

NetBase

Let’s see how consumer and market intelligence reveals these instances, and a few brands that have been nimble enough to take advantage of key insight. We will be delving deeply into what market research can reveal about: Movers and shakers first to arrive in an industry and how you can have that same opportunity.

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Empathy as a Commodity: Customer Experience Pivots Post-Pandemic

inmoment

In the wake of COVID-19, the role of customer experience is at a crucial tipping point. According to a more recent Gartner report pre-pandemic, only 22% of CX Leaders can say that their programs exceeded customer expectations. Or does CX have an opportunity to move up the value chain in enterprise organisations? .

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Loyalty trends 2023: a year of cost-driven innovation

Currency Alliance

During 2023, brands will make it easier for more customers to realize value from loyalty program participation. In fact, cloud-based loyalty solutions can be deployed like a thin layer of modern technology in front of legacy systems to significantly extend their useful life. Today, the global economy is in an uncertain situation.

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