Head of Marketing, How Can You Keep Your Job When Most CMOs Are Losing Theirs?
C3Centricity
JUNE 28, 2018
The bad news is that as the CMO is a member of the EB, management expects them to make (profitable) changes fast. The bad news is that as the CMO is a member of the EB, management expects them to make (profitable) changes fast. And even more shocking is the fact that in the consumer goods industry it is even lower at just 3.6
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