Remove the-value-of-customer-math-in-cx-reliability
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The Value of Customer Math in CX Reliability

Customer Bliss

Managing customers as assets is about simple customer math: Incoming Customers minus Outgoing Customers = Net Growth or Loss. It’s the first step to “customer experience reliability,” so how well does your company do it? Outgoing customers. Customers who recommended you.

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Emerging Trends Revealed in Unique CX Research

Beyond Philosophy

We encourage clients to research their customers all the time. Late last year, we decided to take our advice and study our customers and prospective customers, and well, anyone. ROI is one of the areas the organizations are struggling with regarding their investment in Customer Experience. You All Want Growth.

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Five CX Trends From the 2024 Institute of Customer Service Conference

customer sure

Our team have just returned from the Institute of Customer Service ’s Annual Conference. Can AI really better-inform the actions we should be taking as a result of customer feedback? You might not need AI… Equally, there are some tasks where using centuries-old maths can outperform AI. But it can help!

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Open-ended questions: how to code & analyze

Thematic

How much time have you spent (let’s be honest: wasted) scrolling through endless Excel spreadsheets full of open-ended question data, trying to piece together new customer insights? This type of data is a treasure trove of valuable insights to drive CX improvements. It takes too long and is a huge mental tax!