Uncovering CX in China: They’re Ready, Are You?
Beyond Philosophy
JULY 6, 2016
China sees us as the thought leadership of Customer Experience. I wrote Building Great Customer Experiences , my first book about Customer Experience, in 2002 with John Ivens. How to Measure Customer Emotions. We learned a few things about what to do and what not to do there, as it pertains to Customer Experience.
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