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Guest Post: How Good Customer Service is Defined by 4 Different Generations

ShepHyken

Gen Z- born from 2005 to present. Known as big spenders (since they have the highest disposable income among the generations), they value brand loyalty but also reported to be more willing to try out new products. Your brand could succeed in marketing to this generation through social media and SMS. Millennials.

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Guest Post: How Good Customer Service is Defined by 4 Different Generations

ShepHyken

Gen Z- born from 2005 to present. Known as big spenders (since they have the highest disposable income among the generations), they value brand loyalty but also reported to be more willing to try out new products. Your brand could succeed in marketing to this generation through social media and SMS. Millennials.

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‘Social listening’ can help businesses become more effective

Service Untitled

The buzz phrase “social listening,” also known as social media monitoring, can help organizations and businesses be more effective and build stronger brand relationships. Perhaps the Dell story with the “power to do more” further explains the concept of “social listening.”

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Can personal customer service survive in a digital world?

Service Untitled

If all goes well during a purchase or service, chances are the tweets, emails, and text message applications so readily available have helped to engage our customers with loyalty programs, discounts, rewards, and product information. Treat the customer with respect. Their success is your success. The conversion.

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Friendly Customer Service Is NOT Enough

InteractionMetrics

In fact, an oft-quoted Gallup Research study reported in 2005 that emotionally satisfied customers spend 67% more per year than customers who are dissatisfied or satisfied ( ask us for the research). Increase current sales and long-term loyalty. But why settle for adequate? Great service brings customers back, plain and simple.

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Redemption ecosystems: beyond the loyalty reward catalog

Currency Alliance

Flexibility around loyalty redemptions is crucial to creating meaningful value for every customer. This is really important, because the lifetime value of a customer that reaches a reward soon after joining a loyalty program, or if one sees they are making good progress towards something aspirational, is typically dozens of times higher.

Loyalty 52
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Redemption ecosystems: beyond the loyalty redemption catalog

Currency Alliance

Flexibility around loyalty redemptions is crucial to creating meaningful value for every customer. This is really important, because the lifetime value of a customer that reaches a reward soon after joining a loyalty program, or if one sees they are making good progress towards something aspirational, is typically dozens of times higher.

Loyalty 52